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AssigneeHoozware, Inc.
InventorsJames F. Kramer, Paul C. Ning
Estimating the term…
Product vendors are provided with a system for performing a marketing campaign to mobile communication device users, providing offers as instruments, such as digital coupons, to a selected group of users of the mobile communication devices and validating the integrity of the instruments. The invention has two phases: the selection of the components of the instrument from a menu provided by a social networking organization; and validating the instrument upon redemption from the product vendor. In the first phase, the product vendor selects elements from the menu relevant to the campaign, such as timing, nature of the offer, targeting of the recipients, etc. In the second phase, the instrument is encoded as to the marketing campaign and an arbitrary designation which initiates a pattern as the instrument is redeemed. The product vendor inspects the instrument to ensure that the encoding is correct during the redemption process.
A system for performing a marketing campaign for a product vendor having two phases:
A method for performing a marketing campaign of a venue wherein said marketing campaign is directed to mobile communication device users who are members of a social networking organization to encourage said members to attend said venue, optionally during a specified time period, said organization maintaining data of said members in a data processor, said data processor further including an account for each member, said method comprising:
A system for verifying the proper use of an instrument presented on a mobile communication device by a device user who is a member of a social networking organization, where the instrument is associated with a marketing campaign giving awards to device users upon presentation of the instrument to an award provider and redemption of said instrument, said system comprising:
Dependencies are inferred from the claim text.