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OwnerMarcus Felipe Fontoura, Andrei Zary Broder +1inventors
InventorsMarcus Felipe Fontoura, Andrei Zary Broder, Vanja Josifovski
Estimating the term…
Methods for selecting advertisements to serve to a client requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage, the request including a referrer of the primary webpage comprising a URL address of the referring webpage. The content server sends the primary webpage to the client which includes the referrer and an advertisement request mechanism configured to make an advertisement request to an advertisement server and attach the referrer to the advertisement request. The advertisement server uses the referrer to select one or more advertisements to serve to the client. The referrer may comprise one or more search query terms submitted by the client. The advertisement server may also use the content of the primary webpage to select the one or more advertisements.
A system for selecting one or more advertisements to serve to a client system requesting a primary webpage, the system comprising:
A computer-implemented method for selecting one or more advertisements to serve to a client system requesting a primary webpage, the method comprising:
A computer program product comprising a computer readable medium having instructions stored thereon when executed, select one or more advertisements to serve to a client system requesting a primary webpage, the computer program product comprising sets of instructions for:
Dependencies are inferred from the claim text.