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AssigneeInternational Business Machines Corporation
InventorsErik J. Burckart, Andrew J. Ivory, Todd E. Kaplinger, Aaron K. Shook
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Embodiments of the present invention address deficiencies of the art in respect to search engine ad placement and provide a method, system and computer program product for adaptive ad placement responsive to search terms. In one embodiment of the invention, a method for adaptive ad selection can be provided. The method can include placing both an ad and a search component within a page, auto-completing a search fragment for the search component with a keyword list, matching the keyword list to a new ad, and inserting the new ad into the page. In this regard, placing the ad within the page can include placing a default ad for the page within the page to be replaced by the new ad responsive to the auto-completion of the search component.
A method for adaptive ad selection comprising:
A content distribution system comprising:
A computer program product comprising a computer usable medium embodying computer usable program code for adaptive ad selection, the computer program product comprising:
Dependencies are inferred from the claim text.