Techniques for improving user engagement with advertisements
AssigneeYahoo! Inc.
InventorChristopher T. Szeto
Life of this patent
Estimating the term…
Abstract
Methods and apparatus are described for stimulating user engagement with advertising content. Presentation of an interface in a display for viewing by a user is facilitated. The interface includes a content window occupying a substantially fixed location in the interface. Presentation of a sequence of units of content in the content window, some of which are advertisements is facilitated. Various techniques are described to encourage user engagement and interaction with the content window.
Claims21
A computer-implemented method for stimulating user engagement with advertising content, comprising:
- facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface;
- and
- facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements, and second ones of the units of content comprising non-commercial media characterized by a predetermined relevance to the user.
The method of claim 7 wherein the interface comprises a messaging interface which includes a contacts list and a message window, and wherein the drag-and-drop operation effects sharing of the selected unit of content with one of a contact via the contacts list or a message recipient via the message window.
A computing device configured to stimulate user engagement with advertising content, the computing device comprising a display and at least one processor configured to:
- facilitate presentation of an interface in the display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface;
- and
- facilitate presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements, and second ones of the units of content comprising non-commercial media characterized by a predetermined relevance to the user.
A computer-implemented method for stimulating user engagement with advertising content, comprising:
- facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface;
- and
- facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements;
- wherein the interface further comprises at least one control with which the user may move backward and forward in the sequence.
A computing device configured to stimulate user engagement with advertising content, the computing device comprising a display and at least one processor configured to:
- facilitate presentation of an interface in the display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface;
- and
- facilitate presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements;
- wherein the interface further comprises at least one control with which the user may move backward and forward in the sequence.
A computer-implemented method for stimulating user engagement with advertising content, comprising:
- facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface;
- facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements;
- and
- facilitating sharing of a selected one of the first units of content using a drag-and-drop operation.
(canceled)
Dependencies are inferred from the claim text.