Protocol generator and presenter device for analysis of marketing and entertainment effectiveness
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
Estimating the term…
Abstract
A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters.
Claims21
A device, comprising:
- a protocol generator operable to generate a plurality of presentation parameters;
- a presenter device connected to the protocol generator, the presenter device operable to present stimuli to a subject using the presentation parameters to allow analysis of the effectiveness of the stimuli through measurement of neurophysiological data;
- wherein the neurophysiological data is analyzed and feedback is provided to the protocol generator to dynamically adjust the presentation parameters.
A method, comprising:
- generating a plurality of presentation parameters;
- presenting stimuli to a using the presentation parameters to allow analysis of the effectiveness of the stimuli through measurement of neurophysiological data;
- wherein the neurophysiological data is analyzed and feedback is provided to dynamically adjust the presentation parameters.
An apparatus, comprising:
- means for generating a plurality of presentation parameters;
- means for presenting stimuli to a using the presentation parameters to allow analysis of the effectiveness of the stimuli through measurement of neurophysiological data;
- wherein the neurophysiological data is analyzed and feedback is provided to dynamically adjust the presentation parameters.
Dependencies are inferred from the claim text.