Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous sytem, and effector data
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
Estimating the term…
Abstract
Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis.
Claims32
A system, comprising:
- a presenter device operable to provide marketing stimuli;
- a data collection mechanism operable to obtain response data using a plurality of modalities, the plurality of modalities including electroencephalography (EEG) and electrooculography (EOG);
- a data cleanser mechanism operable to filter the response data;
- an intra-modality response synthesizer operable to enhance response data associated with each of the plurality of modalities;
- a cross-modality response synthesizer operable to combine response data associated with each of the plurality of modalities to validate response data in each of the plurality of modalities;
- a composite enhanced effectiveness estimator operable to generate a composite enhanced effectiveness measure of the marketing stimuli.
A method, comprising:
- providing marketing and/or entertainment stimuli to a subject;
- obtaining response data using a plurality of modalities, the plurality of modalities including electroencephalography (EEG) and electrooculography (EOG);
- filtering the response data;
- enhancing response data associated with each of the plurality of modalities;
- combining response data associated with each of the plurality of modalities to validate response data in each of the plurality of modalities;
- generating a composite enhanced effectiveness measure of the marketing and/or entertainment stimuli.
An apparatus, comprising:
- means for providing entertainment stimuli to a subject;
- means for obtaining response data using a plurality of modalities, the plurality of modalities including electroencephalography (EEG) and electrooculography (EOG);
- means for filtering the response data;
- means for enhancing response data associated with each of the plurality of modalities;
- means for combining response data associated with each of the plurality of modalities to validate response data in each of the plurality of modalities;
- means for generating a composite enhanced effectiveness measure of the entertainment stimuli.
Dependencies are inferred from the claim text.