Cross-modality synthesis of central nervous system, autonomic nervous system, and effector data
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
Estimating the term…
Abstract
An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure.
Claims26
A system, comprising:
- a data collection mechanism including a plurality of modalities operable to obtain response data from a subject exposed to stimuli, the response data including central nervous system, autonomic nervous system, and effector data;
- a cross-modality response synthesizer operable to analyze response data from the plurality of modalities to evaluate effectiveness of stimuli, wherein response data from a first modality is aligned and combined with response data from a second modality.
A method, comprising:
- receiving response data collected using a plurality of modalities, the response data including central nervous system, autonomic nervous system, and effector data resulting from exposure of a subject to stimuli;
- aligning response data obtained from a first modality with response data obtained from a second modality;
- combining the aligned response data from the first modality and the response data from the second modality to obtain an enhanced measure of effectiveness of stimuli.
An apparatus, comprising:
- means for receiving response data collected using a plurality of modalities, the response data including central nervous system, autonomic nervous system, and effector data resulting from exposure of a subject to stimuli;
- means for aligning response data obtained from a first modality with response data obtained from a second modality;
- means for combining the aligned response data from the first modality and the response data from the second modality to obtain an enhanced measure of effectiveness of stimuli.
Dependencies are inferred from the claim text.