Image display apparatus

An image display apparatus which converts a first frame rate corresponding to an image input signal to a second frame rate higher than the first frame rate, comprising:

• a first generator configured to generate a low-luminance frame in which a luminance of an original frame corresponding to the image input signal is decreased;
• a second generator configured to generate a motion-compensated frame in which a motion of an object included in the original frame is compensated;
• a combiner configured to generate a combining frame by combining the low-luminance frame and the motion-compensated frame;
• and
• an inserter configured to insert the combining frame between continuous original frames, wherein
• the combiner is configured to change a combining ratio between the low-luminance frame and the motion-compensated frame according to an image characteristic obtained based on the image input signal.