Liquid crystal display device

A liquid crystal display device comprising:

• a plurality of pixels which are arranged in columns and rows and each of which includes a portion of a liquid crystal layer, each of said plurality of pixels including a first sub-pixel and a second sub-pixel, in which mutually different voltages are applicable to portions of the liquid crystal layer associated with the first sub-pixel and the second sub-pixel;
• gate lines, which extend along the rows of pixels;
• source lines, which extend along the columns of pixels;
• and
• switching elements, at least one of the switching elements being provided for each of the first and second sub-pixels of an associated one of the plurality of pixels and being connected to one of the gate lines and one of the source lines;
• wherein
• each of the first and second sub-pixels including:
• a liquid crystal capacitor, which is defined by a counter electrode and a sub-pixel electrode that faces the counter electrode by way of the liquid crystal layer;
• and
• a storage capacitor, which is defined by a storage capacitor electrode, an insulating layer, and a storage capacitor counter electrode, the storage capacitor electrode being electrically connected to the sub-pixel electrode, the storage capacitor counter electrode facing the storage capacitor electrode by way of the insulating layer;
• wherein ON/OFF state of the at least one of the switching elements is controlled by a gate signal voltage to be supplied through the associated gate line;
• wherein when the at least one of the switching elements is ON, a source signal voltage is supplied through the associated source line to the sub-pixel electrode and the storage capacitor electrode of an associated one of the first and second sub-pixels;
• wherein after the at least one of switching elements has been turned OFF, voltages applied to the storage capacitor counter electrode of the associated one of the first and second sub-pixels varies;
• and
• wherein at least one of the direction and magnitude of variation at the first sub-pixel is different from at least one of the direction and magnitude of variation at the second sub-pixel of the associated one of the plurality of pixels.