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US 2009/0018894 A1Published application
Lead Marketplace System and Method with Ratings System
AssigneeReply! Inc.
InventorsPayam Zamani, Sean Fox
Life of this patent
Estimating the term…
Abstract
A lead marketplace system and method are provided. The lead marketplace system and method provides an auction for leads.
Claims16
A lead marketplace system, comprising:
- a storage system that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer;
- a Lead Seller unit that stores one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system;
- a Lead Buyer unit that stores one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign;
- and
- a rating unit that provides a quality rating for each lead stored in the storage system.
2 more elements
A method for rating a lead in a lead marketplace system based on one or more quality factors associated with the lead, the method comprising:
- determining, for each quality factor associated with the lead, if each quality factor for the lead has been triggered;
- determining a weight for each quality factor that has been triggered for the lead;
- calculating a quality factor score for each triggered quality factor based on the weight for each triggered quality factor;
- combining the quality factor scores for all of the triggered quality factors;
- and
- generating a rating for the lead based on the combined quality factor scores.
3 more elements
Dependencies are inferred from the claim text.