Electro-optical device, method of controlling the same and electronic apparatus

A method of controlling an electro-optical device, the electro-optical device comprising:

• a plurality of pixels provided in correspondence with intersections between a plurality of scan lines and a plurality of data lines, a data signal supplied to a corresponding data line being held when a corresponding scan line is selected
• a driving circuit which:
• selects the plurality of scan lines in the scan period of first, second, or third field of a frame period in a predetermined sequence, the first, second, and third fields of the frame period corresponding to three different primary colors and each of the first, second, and third fields being divided into a scan period and a return period, and
• supplies the data signal according to a color component to the data line with respect to the pixel located at the selected scan line, the method comprising:
• irradiating light having a color component that corresponds to a present field on the plurality of pixels for a time duration that starts during the scan period of the present field and that ends during the scan period of a next field that is subsequent to the present field, so as not to mix the light having the color component that corresponds to the present field with light having a color component that corresponds to a previous field that is previous to the present field and light having a color component that corresponds to the next field.