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US 2009/0013569 A1Published application
Method of competitor comparison advertising
OwnerRobert Odiemainventor
Life of this patent
Estimating the term…
Abstract
A method of advertising utilizing a parody of the evolution of mankind, in order to place an opponent in a lesser light or categorize an opponent as an inferior entity. Specifically the method of advertising utilizes the evolution of humankind to first exhibit an innocuous looking ape exhibiting some identifying indicia of the opposing party. By completion of the evolutionary cycle, the being depicted transforms into an intelligent human form, bearing some identifying indicia of the subject party.
Claims20
A method of advertising comprising the following steps:
- utilizing a representation of evolution from ape to mankind;
- introducing a subject opposed to a subject to be advertised as a set of inferior evolutionarily developing stages;
- and
- introducing said subject to be advertised as a superior evolutionarily developed being.
1 more element
A method of advertising comprising the follow steps:
- introducing a first lower life form exhibiting an identifying indicia of a subject opposed to a subject to be advertised upon a hat;
- introducing a second life form, higher on the natural evolutionary scale than said first lower life form and exhibiting an identifying indicia of said subject opposed to a subject to be advertised upon a hat and a shirt.
- introducing a third life form, higher on the natural evolutionary scale than said second life form and exhibiting an identifying indicia of said subject opposed to a subject to be advertised upon a hat and a shirt.
- introducing a superior evolutionarily developed being exhibiting an identifying indicia of a subject to be advertised.
1 more element
Dependencies are inferred from the claim text.