Method for Searching Products Intelligently Based on Analysis of Customer's Purchasing Behavior and System Therefor
AssigneeGmarket Inc.
InventorsYoung Bae Ku, Jung Du Choi
Life of this patent
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Abstract
A system for searching products intelligently based on analysis of customer's purchasing behavior includes a search engine database, a product database configured to store a predetermined number of keyword information on each product, an input/output unit configured to receive keywords, product selection or order information, and output search results, a search unit configured to generate search results of the search engine database and the product database from the keywords, and a related keyword information update unit configured to update related keyword information of the product database depending on the product selection or the order information.
Claims14
A system for searching products intelligently based on analysis of customer's purchasing behavior, the system comprising:
- a search engine database;
- a product database configured to store a predetermined number of keyword information on each product;
- an input/output unit configured to receive keywords, product selection or order information, and output search results;
- a search unit configured to generate search results of the said search engine database and the said product database from the said keywords;
- and
- a related keyword information update unit configured to update related keyword information of the said product database depending on the said product selection or the said order information.
A method for searching products intelligently based on analysis of customer's purchasing behavior, the method comprising the steps of:
- receiving keywords from a customer;
- outputting search results where search results of a search engine database based on the said keywords and search results obtained from related keyword information of each product stored in a product database are arranged depending on an algorithm for arranging search results;
- updating click data and order data of each keyword, the former is when the customer selects a product and the latter is when the customer orders the product;
- and
- calculating priority values depending on an algorithm for calculating priority values from the click data of each keyword and the order data of each keyword on each product to update related keyword information of each product stored in the said product database.
Dependencies are inferred from the claim text.