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US 2008/0290180 A1Published application
Personalized financial transaction cards and methods
AssigneeTarget Brands, Inc.
InventorsAmy Lauer, John Mayhew
Life of this patent
Estimating the term…
Abstract
A gift card assembly includes a backing, a gift card and a sticker group. The gift card is formed separately from and supported by the backing. The gift card defines an activation feature configured to facilitate loading the gift card with monetary value. The sticker group is formed separately from and supported by the backing. Other method and product embodiments are disclosed.
Claims20
A gift card assembly, comprising:
- a backing;
- a gift card formed separately from and supported by the backing, the gift card defining an activation feature configured to facilitate loading the gift card with monetary value;
- and
- a sticker group formed separately from and supported by the backing.
1 more element
An apparatus comprising:
- a financial transaction card;
- means for presenting a plurality of stickers for application to the financial transaction card;
- means for initially coupling the means for presenting with the financial transaction card, wherein the means for initially coupling is formed separately from the financial transaction card;
- means for allowing removal of one of the plurality of stickers from the plurality of stickers;
- and
- means for adhering the one of the plurality of stickers to the financial transaction card to personalize the financial transaction card.
3 more elements
A method of encouraging customization of a financial transaction card by a customer, the method comprising:
- displaying the financial transaction card to the customer with a group of personalization members, wherein the financial transaction card and the group of personalization members are supported by a backing to collectively form a financial transaction card assembly, the backing is formed separately from the financial transaction card, and the financial transaction card includes an activation area associated with an account;
- displaying indicia directing the customer to customize the financial transaction card by selecting a personalization member from the group of personalization members and applying the selected personalization member to the financial transaction card;
- and
- loading value to the account using the activation area of the financial transaction card.
1 more element
Dependencies are inferred from the claim text.