Web page transcoding method and system applying queries to plain text

A computing device for transcoding a web page of a web site, the computing device comprising:

• a processor and a memory coupled thereto, said memory storing instructions and data configuring the processor to provide a transcoding engine to:
• receive a web page comprising plain text;
• and
• apply a signature schema comprising one or more schema instructions to locate and extract a subset of data from the plain text using one or more signatures previously identified within plain text of web pages of a same web page family of the web site.

A system for transcoding web pages of a web site, the system comprising:

• a web server serving said web pages;
• at least one client machine configured to utilize transcoded web pages;
• a gateway coupled between the web server and the at least one client machine via a telecommunication network, said gateway proxying respective requests for web pages from the at least one client machine and responding with transcoded web pages;
• said gateway configured with a transcoding engine to:
• receive a web page comprising plain text;
• and
• apply a signature schema comprising one or more schema instructions to locate and extract a subset of data from the plain text using one or more signatures previously identified within plain text of web pages of a same web page family of the web site.

A method of conducting an e-commerce transaction between a wireless mobile device and an e-commerce web site, said method comprising:

• obtaining a signature schema comprising one or more schema instructions to locate, extract and transcode a subset of data from plain text of a web page using one or more signatures previously identified within the plain text of web pages of a same web page family of the e-commerce web site, thereby to transcode the web page;
• receiving at least one web page from the e-commerce web site comprising plain text for conducting the transaction;
• and
• transcoding at least some of the web pages received in accordance with the signature schema to conduct the transaction.