Online shopping systems and methods that include a gaming experience for shoppers

A method of facilitating an online shopping transaction between an online shopper and an online seller, comprising:

• providing computer code of one or more web pages to a browser of a computer operated by an online shopper, said computer code including a gaming mechanism and instructions for said browser to display a plurality of possible sales prices of an item for sale and visual attributes of said gaming mechanism corresponding to the plurality of possible sales prices;
• and
• determining an actual sales price the shopper agrees to pay for said item from said plurality of possible sales prices, by operation of said gaming mechanism.

A computer-usable medium having a computer readable medium stored thereon for execution by a processor to perform a method comprising:

• presenting a web page showing an item for sale and attributes of a gaming mechanism to an online shopper, said gaming mechanism attributes including a plurality of user-sensible characteristics corresponding to a plurality of possible sales prices of said item;
• and
• selecting an actual sales price from among said several possible sales prices, based on operation of said gaming mechanism.