System and method for location based matching and promotion

A method of providing an advertisement to a user of a mobile device, comprising:

• determining a behavior pattern of the user based at least on one determined location for a mobile device associated with the user;
• generating profile information of the user based on the at least one determined location, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator;
• and
• communicating the profile information to a third party, wherein the third party employs the profile information at least in part to select an advertisement for display to the user.

A computer-readable storage medium that includes executable instructions, wherein the execution of the instructions causes the performance of actions, comprising:

• determining a behavior pattern of the user based on at least one determined location for a mobile device associated with the user;
• generating profile information of the user based on the at least one determined location, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator;
• and
• communicating the profile to a third party, wherein the third party employs the profile information at least in part to select an advertisement to be displayed to the user.

A system for providing an advertisement to a user, comprising:

• a server, including:
• a network component for communicating over a network;
• a memory for storing data;
• and
• a processor that employs the stored data to perform actions, comprising:
• employing at least one determined location of a client to generate a behavior pattern for the user;
• generating profile information that corresponds to the user, wherein the profile information is associated with the determined behavior pattern and at least one quality indicator;
• and
• selecting at least one advertisement for display to the user based at least in part on the profile information that corresponds to the user, wherein the selected at least one advertisement is provided to the client;
• the client, including:
• a network component for communicating over a network;
• a memory for storing data;
• a locator for determining a location of the client;
• and
• a processor that employs the stored data to perform actions, comprising:
• providing the determined location of the client to the server;
• and
• providing the selected advertisement for display to the user.

A server comprising:

• a network component for communicating over a network;
• a memory for storing data;
• and
• a processor that employs data stored in the memory to perform actions comprising:
• collecting location-based information from a plurality of mobile devices, each of the plurality of mobile devices being associated with a user, the location-based information defining a location context for each of the users;
• generating user profile information for each of the users associated with the plurality of the mobile devices based on the location-based information;
• storing the user profile information, wherein each of the user profile information is associated with a quality indicator;
• and
• providing the user profile information to a third party for providing advertisements for each of the corresponding users based on the location context of each of the corresponding users.