Systems and methods for improving customer retention
OwnerTony Streeter, Gregg Zastrowinventors
Life of this patent
Estimating the term…
Abstract
An aspect relates to a method for retaining a customer. According to various embodiments of the method, a number of predetermined tasks are performed according to a predetermined schedule when a new account is opened. The predetermined tasks include receiving a reason for creating the account, sending at least one communication to the customer, and providing at least one product offer to the customer. The reason is one of a plurality of predetermined reasons. The at least one communication and the at least one product offer are determined at least in part using the reason for creating the account.
Claims36
A method for retaining a customer, comprising:
- performing a number of predetermined tasks according to a predetermined schedule when a new account is opened, including receiving a reason for creating the account, sending at least one communication to the customer, and providing at least one product offer to the customer,
- wherein the reason is one of a plurality of predetermined reasons, and the at least one communication and the at least one product offer are determined at least in part using the reason for creating the account.
A method for retaining a customer, comprising:
- receiving a reason for creating an account, wherein the reason is one of a plurality of predetermined reasons;
- during a first time period after the account is created, sending a thank you card and an account opening package to the customer using the reason for creating the account;
- during a second time period after the first time period, sending a general offer letter with a general product offer to the customer, wherein the general offer is determined using the reason for creating the account;
- during a third time period after the second time period, sending a targeted offer letter with a targeted product offer to the customer, wherein the targeted offer is determined using the reason for creating the account.
A system comprising:
- at least one database containing client records, customer records, account records, and predetermined reason codes for opening an account, wherein each account record includes an account opening date and is associated with a customer record and a selected reason code from the predetermined reason codes, and each customer record is associated with a client record;
- and
- a scheduling module adapted to communicate with the at least one database to retrieve the account opening date, the scheduling module adapted to trigger at least one module to send at least one communication and provide at least one product offer for a selected account record according to a predetermined schedule based on the account opening date,
- wherein both the at least one communication and the at least one product offer are based at least in part on the selected reason code for opening the account, and the at least one product offer includes at least one offer for goods, at least one offer for services, or at least one offer for both goods and services.
A system, comprising:
- means for receiving a reason for creating an account, wherein the reason code is one of a plurality of predetermined reasons;
- means for sending a thank you card during a first time period after the account is created;
- means for sending an account opening package to the customer using the reason for creating the account during the first time period;
- means for sending a general offer letter with a general product offer to the customer during a second time period after the first time period;
- means for determining a targeted product offer using the reason for creating the account;
- and
- means for sending a targeted offer letter with a targeted product offer to the customer during a third time period after the second time period.
Dependencies are inferred from the claim text.