Template-Based Targeted Marketing

A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:

• receive a marketing category;
• retrieve collateral data corresponding to the marketing category;
• retrieve a presentation template comprising sales information and a plurality of data insertion locations;
• calculate at least one ROI estimate corresponding to a business within the marketing category using the collateral data;
• and
• populate at least one data insertion location within the presentation template with a ROI estimate to create a targeted marketing presentation.

A system for creating a targeted marketing presentation, comprising:

• means for receiving a marketing category;
• means for retrieving collateral data corresponding to the marketing category;
• means for retrieving a presentation template comprising sales information and a plurality of data insertion locations;
• means for calculating at least one ROI estimate corresponding to a business within the marketing category using the collateral data;
• and
• means for populating at least one data insertion location within the presentation template with a ROI estimate to create the targeted marketing presentation.