System and method for analysis and visual representation of brand performance information

A computer implemented method of measuring performance quality of a measured brand, comprising:

• receiving, from a plurality of responders through a computer network, responses to a set of survey questions, wherein said set of survey questions comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one of n attributes of said measured brand;
• assigning, by operation of at least one processor, for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions,
• wherein said n attributes comprises:
• a connection attribute relating to perceived quality associated with said measured brand, and
• a loyalty attribute relating to loyalty towards said measured brand.

A computer implemented method of conveying information of a plurality of attributes, comprising:

• plotting, by at least one processor, each of a first one through an nth one of said plurality of attributes respectively on a first one thought an mth one of a plurality of axes to obtain each a first through nth coordinates, each of said n and m being an integer;
• rotating, by the at least one processor, at least one of said plurality axes by a rotation amount, said rotation amount corresponding to a (n+1)th one of said plurality of attributes;
• and
• drawing, by the at least one processor, at least one three dimensional geometrical shape using each of said first through nth coordinates as nodal points of said at least one three dimensional geographical shape.

A machine readable storage medium having stored therein one or more instructions for implementing a method of measuring performance quality of a measured brand, said one or more instructions comprising instructions for:

• receiving from a plurality of responders responses to a set of survey questions, wherein said set of survey questions comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one of n attributes of said measured brand;
• assigning for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions,
• wherein said n attributes comprises:
• a connection attribute relating to perceived quality associated with said measured brand, and
• a loyalty attribute relating to loyalty towards said measured brand.

A system for measuring performance quality of a measured brand, comprising:

• a data collection server configured to store, responses of a plurality of responders, to a set of survey questions, wherein said set of survey question comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one n attributes of said measured brand;
• an analytics server in communicative connection with said data collection server, said analytics server being configured to assign, for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions,
• a graphics server in communicative connection with said analytics server, said graphics server configured to generate a visual representation of said scores for said n attributes, said graphics server including a machine readable storage medium having stored therein one or more instructions for:
• plotting each score for a first one through an (n−1)th one of said n attributes respectively on a first one thought an mth one of a plurality of axes to obtain each a first through (n−1)th coordinates, said m being an integer,
• rotating at least one of said plurality axes by a rotation amount, said rotation amount corresponding to an nth one of said n attributes, and
• drawing at least one three dimensional geometrical shape using each of said first through (n−1)th coordinates as nodal points of said at least one three dimensional geographical shape.