Rewarding influencers

A computer program product comprising:

• (a) program instructions operable to perform an influence evaluation process in a computing device, the process comprising:
• receiving data indicative of a person accessing at least one of a first network-available electronic content having a first-electronic-content portion or a second network-available electronic content having a second-electronic-content portion;
• receiving data indicative of an involvement between the person and the third-party that is not a consequence of the person activating a link to the third-party included in either the first-electronic-content portion or in the second-electronic-content portion;
• and
• assessing an influence by the first-electronic-content portion and/or the second-electronic-content portion on the involvement between the person and the third-party;
• and
• (b) a computer-readable signal-bearing medium bearing the program instructions.

A system comprising:

• a computing device operable to communicate with a network:
• an activity monitoring module operable to receive data indicative of a person accessing at least one of a first network-available electronic content or a second network-available electronic content;
• an interaction monitoring module operable to receive data indicative of an involvement between the person and the third-party that is not caused by the person activating a link to the third-party included in either the first-electronic-content portion or in the second-electronic-content portion;
• and
• an evaluation module operable to assess an influence by the first-electronic-content and/or the second-electronic-content on the involvement between the person and the third-party.

A device comprising:

• means for receiving data indicative of a person accessing at least one of a first network-available electronic content having a first-electronic-content portion or a second network-available electronic content having a second-electronic-content portion;
• means for receiving data indicative of an involvement between the person and the third-party, wherein the involvement is not a consequence of the person activating a link to the third-party included in either the first-electronic-content portion or in the second-electronic-content portion;
• and
• means for facilitating delivery of a benefit to an owner of the first-electronic content or an owner of the second electronic content in response to an assessed influence by the first-electronic-content portion and/or the second-electronic-content portion on the involvement between the person and the third-party.