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US 2008/0260352 A1Published application
Recorded advertisement enhancement
OwnerGary Turnerinventor
Life of this patent
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Abstract
Methods, and apparatuses for providing enhanced advertisements during playback of a recorded advertisement are provided. More specifically, when a recorded advertisement segment is being played and/or fast-forwarded an enhancement to the originally recorded advertisement is presented to the user thereby increasing user awareness of the product displayed during playback of the recorded advertisement.
Claims26
A method, comprising:
- recording a program broadcast as a Television (TV) signal;
- identifying a first segment of interest in the recorded program, wherein a first content is displayed during a real-time presentation of the first segment;
- displaying an enhanced content during a non-real-time presentation of the first segment of interest, wherein the enhanced content differs from the first content.
An enhanced television apparatus, comprising:
- a receiver adapted to receive multi-media signals;
- a memory device comprising a data storage area, wherein a program received at the receiver can be stored in the data storage area;
- and
- a processor operable to perform at least the following:
- identify a first segment of interest corresponding to a first content in the recorded program;
- determine that the first segment of interest is being presented after the first segment of interest was recorded;
- and
- in response thereto present an enhanced content during the first segment of interest.
5 more elements
A method, comprising:
- presenting a multi-media program comprising a segment of interest having a real-time presentation duration;
- determining that the segment of interest is currently being presented;
- retrieving an enhanced content from memory;
- preparing the enhanced content for presentation during the segment of interest;
- and
- inserting the enhanced content into the segment of interest.
3 more elements
Dependencies are inferred from the claim text.