# US 2008/0189167 A1 · Music-centric advertising using supportive information > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2008/0189167 A1 - Document ID: US20080189167A1 - Status: Published application - Kind: A1 - Application number: 12/010,983 - Filed: 2008-01-31 - Published: 2008-08-07 - Earliest claimed: 2007-02-02 - Assignees: Hulu, LLC - Inventors: Lyudmil Vladimirov Antonov; Syrak Amare Worku - Web page: https://patentgrep.com/patent/US20080189167A1 ## CPC - G06Q 30/0209: {Incentive being awarded or redeemed in connection with the playing of a video game} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0267: {Wireless devices} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present invention is directed toward a method of advertising on a portable media device having video and audio capabilities comprising the steps of: (a) embedding a video advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a video advertise so that playing the music file generates the display of a video advertisement; (c) tracking the play count of each music file with an associated video advertisement until the play count data reaches a certain fixed number; d) recording the play count of each music file in connection with each specific video advertisement; and (f) changing the advertisement in the embedded supportive information of the music file. ## Claims ### Claim 1 A method of advertising on a portable media device having a digital screen and audio capabilities comprising the steps of: (a) embedding a graphical advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a graphical advertisement so that playing the music file generates the display of a graphical advertisement; (c) tracking the play count of each music file with an associated graphical advertisement until the play count data reaches a certain fixed number; (d) determining the play count of each music file in connection with each specific graphical advertisement; and (f) changing the advertisement in the embedded supportive information of the music file in relation to a predetermined play count. ### Claim 2 (depends on 1) A method of advertising as claimed in claim 1 wherein the actual play counts are stored in the actual music file. ### Claim 3 (depends on 1) A method of advertising as claimed in claim 1 wherein the actual play counts are stored at a separate independent data location. ### Claim 4 (depends on 1) A method of advertising as claimed in claim 1 including a step of providing contact information in the graphic from the embedded supportive information stored in the music file allowing the user to connect to an advertisers interface. ### Claim 5 (depends on 4) A method of advertising as claimed in claim 4 wherein said user is relayed from the advertisers interface to a marketing site. ### Claim 6 (depends on 5) A method of advertising as claimed in claim 5 wherein said marketing site is a voice mediated marketing site. ### Claim 7 (depends on 1) A method of advertising as claimed in claim 1 wherein said supportive identification is stored at a remote location. ### Claim 8 (depends on 1) A method of advertising as claimed in claim 1 wherein play credits are transferred to a user upon playing a designated number of music files. ### Claim 9 (depends on 1) A method of advertising as claimed in claim 1 wherein said graphical advertisement is displayed in an album art field. ### Claim 10 (depends on 1) A method of advertising as claimed in claim 1 wherein said advertisement is displayed in a song title. ### Claim 11 (depends on 1) A method of advertising as claimed in claim 1 wherein said advertisement is displayed in an artist title. ### Claim 12 (depends on 1) A method of advertising as claimed in claim 1 wherein the supportive identification information of said music file is stored at different locations consisting of local files, databases, and network nodes. ### Claim 13 (depends on 1) A method of advertising as claimed in claim 1 wherein after step (d) and additional step of awarding credits for play of certain number of songs. ### Claim 14 A method of advertising on a portable media device having a digital screen and audio capabilities comprising the steps of: (a) embedding a video advertisement on the supportive identification information of a music file containing a song; (b) downloading the music file song to a portable media device with a graphical advertisement so that playing the song generates unmodified music while at the same time displaying a graphical advertisement exposing the user to the embedded advertisement; (c) tracking the play count of each song with an associated graphical advertisement to establish a relation between the number of times a song has been played and the number of times an advertisement has been displayed until the play count data reaches a certain fixed number; (d) recording the play count of each song in connection with each specific video advertisement; and (f) changing to another advertisement in the embedded supportive information of the music file. ### Claim 15 (depends on 14) A method of advertising as claimed in claim 14 wherein in step (f) said advertisement is changed upon reaching a designated timeline. ### Claim 16 (depends on 14) A method of advertising as claimed in claim 14 wherein in step (f) said advertisement is changed upon reaching a specific play count number. ### Claim 17 (depends on 13) A method of advertising as claimed in claim 13 wherein after step (d) and additional step of awarding credits for play of certain number of songs. ### Claim 18 A method of advertising on a portable media device having a digital screen and audio capabilities comprising the steps of: (a) embedding a graphical advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a graphical advertisement so that playing the music file generates the display of a graphical advertisement; (c) tracking the play count of each music file with an associated graphical advertisement until the play count data reaches a certain fixed number; (d) determining the play count of each music file in connection with each specific graphical advertisement; (f) awarding credits to a downloader of music files for play of certain number of songs; and (g) changing the advertisement in the embedded supportive information of the music file in relation to a predetermined play count.