Brake control device improving driver's brake feeling

A vehicular brake control device for use in a vehicle, the brake control device performing an automatic brake control that generates braking force at a wheel by automatically applying pressure to a braking force generating unit entirely independently of a brake control member that is operated by a driver, and performing a manual brake control that generates braking force at the wheel by applying pressure to the braking force generating unit in accordance with operation of the brake control member by the driver,

• wherein, when the automatic brake control is switched to the manual brake control, an upper limit value of a target value is set based on application pressure generated by the braking force generating unit during the automatic brake control, and the braking force generating unit is caused to generate application pressure that is equal to or less than the upper limit value.