Method and apparatus for generating geo-targeted message with search results
AssigneeFrancap Corporation
InventorDon David Wilson
Life of this patent
Estimating the term…
Abstract
Method and apparatus for generating a geo-targeted message with search results are disclosed. The method and apparatus allow client entities to present target messages to computer user recipients by providing geo-targeted messaging that provides search results to computer users along with a geo-targeted message. Client entities lease words based on specified geo-target criteria on specified platforms. Users initialize the apparatus and can perform word searches utilizing the method and apparatus where the word may be a client's leased word that is associated to the user's geographic profile. Thus, the user is provided a geo-targeted message along with search results and the client is able to effectively communicate a message to targeted recipients.
Claims24
A method for providing geo-targeted internet messages, the method comprising:
- providing a toolbar plug-in for an electronic document for allowing a user to enter a keyword;
- customizing the toolbar plug-in with at least one geographical setting;
- providing exclusive leasing rights to a client to use a word for communicating a message, wherein the word exclusively corresponds to at least one geo-targeted area;
- saving the word provided by the advertiser as a leased word;
- receiving a keyword from a user for a search request;
- determining if the keyword matches a leased word;
- displaying a search result for the keyword;
- and
- displaying a message corresponding to the leased word, if the keyword received from a user matches the leased word.
A method for providing exclusive rights to use of a leased word, the method comprising:
- receiving a word from a client for leasing;
- receiving a URL from the client for associating with the word if the client provides a link to associate with the message;
- presenting a plurality of available geo-target areas to a client, wherein the client can select at least one geo-target area for associating with the word;
- receiving at least one selected geo-target from the client;
- presenting one or more platforms to the client for capturing user's searching for a keyword;
- determining the clients' platform(s) and associating the platform(s) with the word;
- calculating a pricing structure for leasing the word associated with the selected geo-target areas;
- determining the availability status of the word, wherein the availability status is either available, lease pending or leased, for the selected geo-target area;
- displaying the availability status and a price structure of the word associated with the selected geo-target areas;
- displaying a purchase order status to an advertiser for the word associated with the selected geo-target areas;
- receiving a purchase order from a client for leasing the available word in the selected geo-target area;
- storing a relationship for the leased word with the selected geo-target areas;
- and
- updating the availability status of the leased word.
A computer readable medium having stored thereon executable instructions for providing geo-targeted internet messages, the instructions comprising:
- a first set of instructions for providing a toolbar plug-in for an electronic document for allowing a user to enter a keyword;
- a second set of instructions for customizing the toolbar plug-in with at least one geographical setting;
- a third set of instructions for providing exclusive leasing rights to a client to use a word for communicating a message, wherein the word exclusively corresponds to at least one geo-targeted area;
- a fourth set of instructions for saving the word provided by the advertiser as a leased word;
- a fifth set of instructions for receiving a keyword from a user for a search request;
- a sixth set of instructions for determining if the keyword matches a leased word;
- a seventh set of instructions for displaying a search result for the keyword;
- and
- an eighth set of instructions for displaying a message corresponding to the leased word, if the keyword received from a user matches the leased word.
A computer readable medium having stored thereon executable instructions for providing exclusive rights to use of a leased word, the method comprising:
- a first set of instructions for receiving a word from a client for leasing;
- a second set of instructions for receiving a URL from the client for associating with the word if the client provides a link to associate with the message;
- a third set of instructions for presenting a plurality of available geo-target areas to a client, wherein the client can select at least one geo-target area for associating with the word;
- a fourth set of instructions for receiving at least one selected geo-target from the client;
- a fifth set of instructions for presenting one or more platforms to the client for capturing user's searching for a keyword;
- a sixth set of instructions for determining the clients' platform(s) and associating the platform(s) with the word;
- a seventh set of instructions for calculating a pricing structure for leasing the word associated with the selected geo-target areas;
- an eighth set of instructions for determining the availability status of the word, wherein the availability status is either available, lease pending or leased, for the selected geo-target area;
- a ninth set of instructions for displaying the availability status and a price structure of the word associated with the selected geo-target areas;
- a tenth set of instructions for displaying a purchase order status to an advertiser for the word associated with the selected geo-target areas;
- an eleventh set of instructions for receiving a purchase order from a client for leasing the available word in the selected geo-target area;
- a twelfth set of instructions for storing a relationship for the leased word with the selected geo-target areas;
- and
- a thirteenth updating the availability status of the leased word.
A method for providing an internet message comprising:
- providing a clients' message to a user based on user's geographic information, along with providing search results for a user's query of a word;
- and
- providing exclusive rights to the clients to use a word associated with a geo-targeted area, wherein the geo-targeted area includes at least one of national, state, regional and zip code level geo-targeting.
Dependencies are inferred from the claim text.