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OwnerKamal Nasser, Peter Campbell Doe +5inventors
InventorsKamal Nasser, Peter Campbell Doe, Wendy Malley, Lorraine Hadfield, James W. Baker, Roger D. Percy, R. Cameron Percy
Estimating the term…
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve statistical accuracy of the modified determined exposures.
A method comprising:
An apparatus, comprising a processor coupled to a memory and programmed to:
A machine readable medium having instructions stored thereon that, when executed, cause a machine to:
A method comprising:
An apparatus, comprising a processor coupled to a memory and programmed to:
A machine readable medium having instructions stored thereon that, when executed, cause a machine to:
An apparatus comprising:
Dependencies are inferred from the claim text.