Interactive Electronic Commerce and Message Interchange System Featuring Delivery of Messages Tailored to Individual Users

An electronic commerce system facilitating interactive message exchange, comprising

• a message database storing at least two messages in association with a message code;
• a user account database storing at least one user account identifier in association with at least one user characteristic,
• an application server operative to
• receive a message code and a user account identifier,
• select at least one message associated with the received message code based on a user characteristic corresponding to the user account identifier,
• retrieve from the message database one or more selected messages;
• an interface server operative to
• interact with a remote device to receive a message code and a user account identifier, wherein the message code was embodied as a graphical representation in an image presented on a display device, and wherein at least a portion of the image including the graphical representation was captured by the remote device,
• provide the message code to the application server for retrieval of at least one message,
• transmit the at least one message to the remote device.