Identifying and Managing Strategic Partner Relationships

A method of analyzing customer behavior, comprising:

• maintaining a master customer list having a list of customer names and respective master customer behavior information;
• providing a third-party trustee with at least the list of customer names from the master customer list for identification of mutual customers whose names are on the master customer list, a first partner list, and a second partner customer list, wherein the first partner list includes first partner customer names and first partner customer behavior information for each customer on the first partner list, and wherein the second partner list includes second partner customer names and second partner customer behavior information for each customer on the second partner customer list;
• receiving from the third-party trustee a mutual customer list including the names of the mutual customers and their respective first partner customer behavior information and second partner customer behavior information;
• and
• analyzing the respective first, second, and master customer behavior information for at least one mutual customer to determine a pattern in the customer behavior.

A computer-readable storage medium that stores instructions executable by at least one processing device, comprising:

• first instructions that, when executed, cause the processing device to
• compare a master customer list to a mutual customer list, wherein the master customer list has a list of customer names and respective master customer behavior information, and wherein the mutual customer list includes a list of mutual customers and respective partner customer behavior information;
• and
• determine a pattern in the customer behavior.