Systems and methods for selecting aesthetic settings for use in displaying advertisements over a network
AssigneeQuigo Technologies, Inc.
InventorsMartin Abbott, Michael Fisher
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided for selecting aesthetic settings that increase, and preferably optimize, the yield (e.g., click-through rate) of advertisements displayed over a network (e.g., within internet web pages).
Claims20
A system for selecting aesthetic settings for use in displaying advertisements over a communications network to an end user of a computer, the system comprising:
- a database configured to store a plurality of aesthetic templates, wherein each aesthetic template comprises at least one aesthetic parameter and a value for the parameter;
- and
- an aesthetic yield application configured to:
- receive a request over the communications network;
- in response to the request, select an aesthetic template from the plurality of aesthetic templates for use in displaying at least one advertisement over the communications network;
- and
- track responsiveness of the end user to the at least one advertisement displayed in accordance with the selected aesthetic template.
A system for selecting aesthetic settings for use in displaying advertisements over a communications network to end users of computers, the system comprising:
- at least one database configured to store a plurality of advertisements and a plurality of aesthetic templates, wherein each aesthetic template comprises at least one aesthetic parameter and a value for the parameter;
- and
- an application configured to:
- receive requests for advertising over the communications network;
- for each request, select and return at least one advertisement from the plurality of advertisements and an aesthetic template from the plurality of aesthetic templates for use in displaying the selected at least one advertisement over the communications network, wherein the particular aesthetic template selected by the application varies from selection to selection according to a rotation;
- and
- monitor whether the end users select the advertisements displayed in accordance with the selected aesthetic templates.
A method for selecting aesthetic settings for use in displaying advertising within a page, the method comprising:
- storing a plurality of advertisements;
- storing a plurality of aesthetic templates, wherein each aesthetic template comprises at least one aesthetic parameter and a value for the parameter;
- receiving a first request and a second request for advertising for display within the page;
- for each request, selecting and returning at least one advertisement from the plurality of advertisements and an aesthetic template from the plurality of aesthetic templates for use in displaying the selected at least one advertisement, wherein the particular aesthetic template selected varies from the first selection to the second selection according to a rotation;
- and
- monitoring end user selections of the advertisements displayed in accordance with the selected aesthetic templates.
A system for selecting aesthetic settings for use in displaying advertisements over a communications network to end users of computers, the system comprising:
- means for storing a plurality of advertisements;
- means for storing a plurality of aesthetic templates, wherein each aesthetic template comprises at least one aesthetic parameter and a value for the parameter;
- means for receiving a first request and a second request for advertising for display within a page;
- means for selecting and returning, for each request, at least one advertisement from the plurality of advertisements and an aesthetic template from the plurality of aesthetic templates for use in displaying the selected at least one advertisement, wherein the particular aesthetic template selected varies from the first selection to the second selection according to a rotation;
- and
- means for monitoring end user selections of the advertisements displayed in accordance with the selected aesthetic templates.
Dependencies are inferred from the claim text.