Graphically Representing Consumers' Profiles
OwnerJavana Maithriya Gamunu Dias, Michael Joseph MacIntoshinventors
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Abstract
A method of graphically representing a personal profile for a consumer, includes the steps of identifying a plurality of categories, in which a major variable representing the appropriateness for the consumer of each category may be given a numerical value; allocating a colored block for each of the categories, wherein each allocated color is defined by three color variables; modifying one of the color variables in response to the numerical value of the respective major variable; and arranging the colored blocks on at least one axis with respect to how the categories are measured against an attribute.
Claims20
A method of graphically representing a personal profile for a consumer, comprising the steps of:
- identifying a plurality of categories, in which a major variable representing the appropriateness for said consumer of each said category may be given a numerical value;
- allocating a colored block for each of said categories, wherein each allocated color is defined by three color variables;
- modifying one of said color variables in response to the numerical value of the respective major variable;
- and
- arranging said colored blocks on at least one axis with respect to how the categories are measured against an attribute.
A method of defining a peer group of consumers, comprising the steps of:
- identifying a plurality of categories, in which a major variable representing the appropriateness for said consumer of each said category may be given a numerical value;
- populating said numerical values based on consumer preferences and recorded activities to produce a consumer profile;
- comparing a plurality of consumer profiles with respect to predefined tolerances;
- and
- grouping consumers into peer groups in response to said comparisons.
A method of conducting an online search, comprising the steps of:
- receiving a search string from an initiating consumer;
- directing said search string towards one or more commercially funded search engines to produce provisional search results;
- comparing said provisional search results with respect to peer preference data to produce refined results;
- and
- supplying said refined results to said initiating consumer.
Dependencies are inferred from the claim text.