Method and apparatus for providing advertisement in mobile terminal, and system therefor

A method of providing a silent advertisement, the method comprising:

• a multimedia message server generating a multimedia message containing at least one piece of silent advertisement data and transmitting the multimedia message to an arbitrary mobile terminal;
• if the multimedia message is received, the mobile terminal detecting and storing the silent advertisement data contained in the multimedia message without notifying a user of the reception;
• and
• if a current operational state of the mobile terminal corresponds to a pre-set silent advertisement output condition, the mobile terminal outputting the silent advertisement data.

A method of providing a silent advertisement, the method comprising:

• a multimedia message server generating an advertisement notification signal used to add, delete, or modify silent advertisement data and transmitting the advertisement notification signal to an arbitrary mobile terminal;
• if the advertisement notification signal for addition is received, the mobile terminal transmitting a transmission signal for requesting to transmit a multimedia message to the multimedia message server;
• if the transmission signal is received, the multimedia message server transmitting a multimedia message containing at least one piece of silent advertisement data to the mobile terminal;
• if the multimedia message is received, the mobile terminal detecting and storing the silent advertisement data contained in the multimedia message without notifying a user of the reception;
• and
• if a current operational state of the mobile terminal corresponds to a pre-set silent advertisement output condition, the mobile terminal outputting the silent advertisement data.

A method of providing a silent advertisement in a mobile terminal, the method comprising:

• if an advertisement notification signal for addition is received from among advertisement notification signals used to add, delete, and modify silent advertisement data, transmitting a transmission signal for requesting a transmission of a multimedia message containing at least one piece of silent advertisement data;
• if the multimedia message is received, detecting and storing the silent advertisement data contained in the multimedia message without notifying a user of the reception;
• and
• if a current operational state of the mobile terminal corresponds to a pre-set silent advertisement output condition, outputting the silent advertisement data.

An apparatus for providing a silent advertisement in a mobile terminal, the apparatus comprising:

• a display unit;
• a sound processing unit;
• a Radio Frequency (RF) module;
• and
• a controller for, if an advertisement notification signal for addition is received from among advertisement notification signals used to add, delete, and modify silent advertisement data, transmitting a transmission signal for requesting a transmission of a multimedia message containing at least one piece of silent advertisement data, if the multimedia message is received in response to the transmission signal, detecting and storing the silent advertisement data contained in the multimedia message without notifying a user of the reception, and if a current operational state of the mobile terminal corresponds to a pre-set silent advertisement output condition, outputting the silent advertisement data.