Systems and Methods to Provide Connections via Callback Acceptance

A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:

• responsive to receiving a selection of an advertisement from an customer, obtaining a communication reference from the customer;
• establishing a connection for real time communications using the communication reference;
• initiating a connection for real time communications with an advertiser of the advertisement after receiving an indication of acceptance of the connection established using the communication reference;
• and
• charging the advertiser an advertisement fee in response to establishing a connection for real time communications between the advertiser and the customer.

A system, comprising:

• a web server to receive a selection of an advertisement from an customer and to obtain a communication reference from the customer in response to the selection;
• a session border controller to interface with a packet switched network;
• and
• one or more telecommunication servers coupled to the session border controller and the web server, the one or more telecommunication servers to establish a connection for real time communications using the communication reference, to initiate a connection for real time communications with an advertiser of the advertisement after receiving an indication of acceptance of the connection established using the communication reference;
• wherein the advertiser is charged an advertisement fee in response to establishing a connection for real time communications between the advertiser and the customer.