System and method for obtaining and using advertising information
OwnerTerrance Popowich, Ian Hessel +1inventors
InventorsTerrance Popowich, Ian Hessel, Walter Wolanczyk
Life of this patent
Estimating the term…
Abstract
Method for estimating the number of persons is described. The methods can be used in conjunction with advertising and to monitor performance of the advertising in reaching an audience. The methods can also be used in conjunction with a maintenance system to schedule maintenance activities based on volume of use. Systems, apparatus, computer signals and computer programming relating to and implementing the methods are also described.
Claims29
A portable restroom system, comprising:
- a portable structure having a toilet therein;
- a sensor in the portable structure for detecting persons entering the portable structure;
- and
- an advertisement inside the portable structure whereby the persons entering the portable structure is exposed to the advertisement,
- wherein a count of the persons entering the portable structure is provided by the sensor.
A system for tracking a performance of an advertisement, comprising:
- a sensor for counting a number of persons proximal to the advertisement;
- and
- a processor receiving from the sensor the number of persons, the processor tabulating the performance of the advertisement as a function of the number of persons over one or more time periods,
- wherein the tabulating the performance provides a report on the advertisement, the report being used analyzed for a decision regarding the advertisement.
A method for tracking a performance of an advertising campaign, comprising:
- estimating a number of persons proximal to each of one or more advertisements placed throughout a venue;
- receiving the estimated number for each of the advertisements;
- determining the performance of the advertising campaign as a function of the number of persons over one or more time periods for each of the one or more advertisements;
- and
- evaluating the performance of the advertising campaign, and making a decision regarding the advertising campaign as a function of the performance of the advertising campaign.
Dependencies are inferred from the claim text.