Method and system for promotion of a search service
AssigneeChaCha Search, Inc.
InventorsScott A. Jones, Steve Maltland Kremer, Jared D. Brown
Life of this patent
Estimating the term…
Abstract
A method and system for viral marketing is described. Using the method and system, recruiters may be associated with recruits. Recruiters may be compensated based on activities of recruits. The traceability of a recruit to a recruiter permits analysis of efficacy of the recruiter and recruitment techniques employed. The improved traceability is achieved due to the ability to trace any recruited user associated with an identifier of the recruiter.
Claims23
A method of viral marketing, comprising:
- associating one or more identifiers with a recruiter;
- supplying information to the recruiter associated with said one or more identifiers;
- and
- identifying recruits based on said information.
A method, comprising:
- distributing a search service tool having an identifier associated with a recruiter;
- and
- compensating the recruiter in accordance with usage of the search service tool by a user.
A system, comprising:
- a server distributing an invitation to use a search service in association with a recruiter;
- and
- a database tracking usage of the search service in response to the invitation associated with the recruiter.
A computer readable medium having a program stored therein to cause a computer to execute operations, comprising:
- distributing an invitation to use a search service in association with a recruiter;
- tracking usage of the search service in response to the invitation associated with the recruiter;
- and
- determining a compensation for the recruiter in accordance with said usage of the search service.
A method of viral marketing, comprising:
- assigning an identifier to a recruiter;
- distributing, to a user, information of a search service including an invitation to use the search service and the identifier of the recruiter, said information indicating a distribution type for sending the invitation to the user;
- assigning an identifier to the user and tracking an action of the user responsive to the invitation, said action being associated with the identifier of the user;
- and
- compensating the recruiter when the action of the user responsive to the invitation meets a predetermined condition by identifying the user as a recruit based on the identifier of the recruiter in the information sent to the user and the identifier of the user associated with the action.
Dependencies are inferred from the claim text.