Keyword-based content suggestions
AssigneeGoogle Inc.
InventorsNathalie Criou, Chandramouli Mahadevan, Sridhar Venkatakrishnan
Life of this patent
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Abstract
A system and related methods suggest content based on user input and another metric. In one implementation, web-sites are suggested to advertisers in response to keyword input and by factoring in how often such web-sites were selected or “clicked on” as a result of corresponding search queries. Search logs are processed to determine how often certain query terms led to web-sites being selected. Web-sites are ranked accordingly. Keywords from advertisers are matched to the web-site rankings to present the top web-sites.
Claims14
A method comprising:
- receiving input corresponding to at least one keyword associated with an on-line advertisement;
- and
- indicating at least one suggested content source for the advertisement based on whether the suggested content source was previously selected in a previous query corresponding to the keyword.
A computer system comprising:
- means for determining content vectors from logs related to web-based queries, the vectors corresponding to web-sites both returned from the queries and selected as a result of the queries;
- means for ranking the web-sites by how often the content vectors occurred in corresponding web queries;
- means for receiving user input corresponding to at least one keyword associated with an on-line advertisement;
- means for correlating the keyword to at least one of the content vectors;
- means for determining a set of recommended web-sites for the keyword as a function of the ranking of the web-sites.
A method of creating an on-line advertisement, comprising:
- receiving a selection from a plurality of advertisement placement options, one of the options being a web-site-based placement;
- receiving data related to the placement of the advertisement;
- determining at least one content vector corresponding to the data received, wherein the content vector is derived from previous queries leading, to selections of web-sites resulting from the queries;
- presenting suggested web-sites corresponding to the content vector for the web-site-based placement of the advertisement;
- and
- enabling selection of one of the suggested web-sites for possible placement of the on-line advertisement.
A computer-implemented method comprising:
- determining content vectors from a log related to queries, the vectors corresponding to content sources both returned from the queries and selected as a result of the queries;
- ranking the content sources by how often the content vectors occurred in corresponding queries;
- receiving user input corresponding to at least one keyword associated with an on-line advertisement;
- correlating the keyword to at least one of the content vectors;
- and
- determining a set of recommended content sources for the keyword as a function of the ranking of the content sources.
Dependencies are inferred from the claim text.