A transparent commodity trading network that facilitates transactions among parties, comprising a plurality of mobile communications devices, wherein each mobile communications device is configured to broadcast product/service needs and/or product/service offerings of a party associated with the mobile communications device, to receive product/service needs and product/service offerings broadcast by other mobile communications devices when within a predetermined distance thereof, and to identify when a product/service need or product/service offering broadcast by another mobile communications device matches a corresponding product/service offering or broadcast product/service need broadcast by the respective mobile communications device.