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OwnerTabbatha Christie Laweinventor
Estimating the term…
A system and method for operating a loyalty reward program integrated with a shopping cart checkout software through the buyer's online invoice and utilizing email marketing. A seller registers with the system and takes steps to integrate the loyalty system into the seller's shopping cart checkout software including the addition of HTML text placed in the shopping cart checkout software's online buyer invoice as a line item in the invoice. The reward offer is next presented to the buyer by the system in response to a call after a buyer clicks the link placed in the Online Buyer Invoice. Upon acceptance of the offer, registered by a click on the acceptance link, the shopping cart checkout software sends the buyer's relevant information from the Online Buyer Invoice to the loyalty reward web site. The system records the buyer acceptance of the loyalty invitation and calculates the appropriate reward due the buyer for opting-in. The system sends the calculated reward amount back to the shopping cart checkout software which revises the buyer's online invoice to account for the reward. The invention also stimulates repeat transactions by creating and sending marketing emails to the buyer's captured email address. Promotional offers in the email are made available for redemption only if the buyer opens the email or clicks on a link in the email. When making a repeat purchase, the opted-in buyer again clicks the reward offer presented as a line item within the online buyer invoice and again clicks the acceptance of the reward. The system evaluates the existing opted-in buyer's response. If the buyer has opened or clicked on links in the sent promotional email, the proper reward is calculated. If the buyer has not opened or clicked on links in the promotional email, the default opt-in reward offer is used. In either case, the proper reward is returned to the shopping cart checkout software to revise the buyer's repeat purchase online invoice with the available reward amount.
A loyalty reward system for facilitating rewards between a seller and a buyer involving a seller computer, a buyer computer, a shopping cart checkout software capable of presenting an online buyer invoice and a loyalty reward web site connected via a network, said loyalty reward system configured to:
An automated method, performed by a computer-based loyalty reward system, for facilitating a reward between a seller and a buyer as part of a transaction integrated into a shopping cart checkout software, the method comprising:
Dependencies are inferred from the claim text.