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US 2008/0167957 A1Published application
Integrating Placement of Advertisements in Multiple Media Types
AssigneeGoogle Inc.
InventorsChad Steelberg, Ryan Steelberg
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention are directed to a system for integrating placement of advertisements in multiple types of media. An advertiser accesses a single user interface to place ads in both online venues and broadcast venues. For example, an advertiser may place both online ads and radio ads via a single user interface.
Claims21
A computer-implemented method, comprising:
- presenting an integrated user interface for placing advertisements in multiple media types;
- receiving from an advertiser via the integrated user interface a first advertisement placement in a first media type;
- and
- receiving from the advertiser via the integrated user interface a second advertisement placement in a second media type.
1 more element
A computer-implemented method, comprising:
- presenting an integrated user interface for placing advertisements in multiple media types;
- receiving from an advertiser by way of the integrated user interface a first advertisement to be displayed with search results;
- and
- receiving from the advertiser by way of the integrated user interface a second advertisement to be played in a broadcast medium.
1 more element
A computer program product stored on a tangible computer readable medium and adapted to perform the operations of:
- presenting an integrated user interface for placing advertisements in multiple media types;
- receiving from an advertiser via the integrated user interface a first advertisement placement in a first media type;
- and
- receiving from the advertiser via the integrated user interface a second advertisement placement in a second media type.
1 more element
A computer-implemented method, comprising:
- presenting an integrated user interface for placing advertisements in multiple media types;
- receiving from an advertiser, via a first tab of the integrated user interface, a first advertisement placement in a first web-based media type;
- and
- receiving from the advertiser, via a second tab of the integrated user interface, a second advertisement placement in a second broadcast media type.
1 more element
Dependencies are inferred from the claim text.