US 2008/0167949 A1 · Method and technique for media evaluation and comparing personalities

Abstract

A method by which media presented to consumers can be evaluated for efficacy and likelihood of success in the market place. The method consists of calculating the media selection percentage of a given medium presented to consumers and utilizing the calculated media selection percentage in evaluating the likelihood of success of similar medium in the market place. Companies may utilize the media selection percentage to select the most effective media for their products. The media's selection percentage can also be used to connect people with similar interests as a social networking tool. Individuals that select the same medium are likely to be interested in similar activities, products, or lifestyles. As a result, individuals that select similar media have similar interests upon which to build a network.

Claims20

Dependent claims

A method of determining a user's preference for evaluating media, said method comprising the steps of:

a) presenting a set of media to an individual, the set containing a plurality of media elements;
b) providing an evaluation criterion to the individual based on a plurality of selected characteristics;
c) allowing the individual to select at least one element from the set of media based on the criterion provided;
and
d) repeating steps a) through c), as necessary, to establish a subjective ranking of media elements that said individual prefers.

2 more elements

Dependencies are inferred from the claim text.

Method and technique for media evaluation and comparing personalities

Life of this patent

Method and technique for media evaluation and comparing personalities

Life of this patent

Abstract

Claims20