Method and system for determining a position of information based on an intention of a party concerned

A computer-implemented method for providing a position of information related to a media or data content based on an intention of a client in a system using an application that runs through a screen on the client to provide the content, the method comprising:

• transmitting the content requested by the client to the client from a content server;
• determining the position of the information related to the content based on the intention of the client;
• transmitting the determined position of the information related to the content to the client;
• and
• displaying and providing the content and the information having the determined position for the client.

A machine-readable medium containing instructions which, when executed by a processing system, cause the processing system to perform a method for providing a media or data content, and information related to the content to a client in the processing system, wherein the client includes at least one of a user of the content, an information provider, a content provider, and a service provider, the method comprising:

• determining a position of the information related to the content received from the client according to an intention of the client, and arranging and displaying the information on a screen according to the position determined, wherein the intention of the client includes at least one of a bid value from the information provider for the position, a predetermined rule, a preference of the user of the content, personal information of the user of the content, a personality of the user of the content, a geographic location of the user of the content, and timing of the transmitting of the content requested by the client;
• sending and receiving data using a broadcasting or a communication network;
• requesting a service of the content, monitoring if there is an inquiry of the information of an item related to the content from the client while running the service of the content, and requesting the information related to the content;
• transmitting the service request from the client to a service provider;
• transmitting the inquiry of the information from the client to the service provider;
• synchronizing the information related to the content and the content provided to the client in a real time;
• and
• displaying the information and the content through the screen on the client.