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US 2008/0167924 A1Published application
Determining a minimum price
AssigneeGoogle Inc.
InventorEric VEACH
Life of this patent
Estimating the term…
Abstract
Different minimum prices are assigned to different ad serving constraints (such as keywords, geolocations, serving times, etc.). A single auction minimum price may be determined for an auction using the minimum prices assigned to satisfied serving constraints of ads participating in the auction.
Claims19
A computer-implemented method comprising:
- a) receiving a set of one or more advertisements, each of the one or more advertisements being associated with one or more serving constraints satisfying serving parameters associated with an ad serve trigger, wherein there are at least two satisfied serving constraints for the set of one or more advertisements, and wherein each of the at least two satisfied serving constraints is associated with an advertiser offer;
- b) reading from a storage device, a minimum price for each of the at least two satisfied serving constraints;
- c) determining a uniform arbitration-wide minimum price using the minimum prices of the at least two satisfied serving constraints;
- d) comparing, for each advertisement of the set of one or more advertisements, the advertiser offer associated with each satisfied serving constraint of the advertisement with the uniform arbitration-wide minimum price to generate a comparison result;
- and
- e) controlling the serving of each advertisement of the set of one or more advertisements using the comparison results.
3 more elements
Apparatus comprising:
- a) at least one input;
- b) at least one processor;
- and
- c) at least one storage device storing program instructions which, when executed by the at least one processor, perform a method including
- 1) receiving, with the at least one input, a set of one or more advertisements, each of the one or more advertisements being associated with one or more serving constraints satisfying serving parameters associated with an ad serve trigger, wherein there are at least two satisfied serving constraints for the set of one or more advertisements, and wherein each of the at least two satisfied serving constraints is associated with an advertiser offer,
- 2) reading from the at least one storage device, a minimum price for each of the at least two satisfied serving constraints,
- 3) determining, with the at least one processor, a uniform arbitration-wide minimum price using the minimum prices of the at least two satisfied serving constraints,
- 4) comparing, with the at least one processor, for each advertisement of the set of one or more advertisements, the advertiser offer associated with each satisfied serving constraint of the advertisement with the uniform arbitration-wide minimum price to generate a comparison result, and
- 5) controlling, with the at least one processor, the serving of each advertisement of the set of one or more advertisements using the comparison results.
6 more elements
Apparatus comprising:
- a) at least one input;
- b) at least one processor;
- and
- c) at least one storage device storing program instructions which, when executed by the at least one processor, perform a method including
- 1) receiving, with the at least one input, at least two serving constraints satisfying serving parameters associated with an ad serve trigger, of entities participating in an auction,
- 2) reading from the at least one storage device, at least two minimum prices associated with the at least two serving constraints,
- 3) providing each of the at least two minimum prices as input to an operation, to generate, using the at least one processor, an output defining the uniform auction-wide minimum price, and
- 4) controlling, using the at least one processor, serving of the entities by applying the uniform auction-wide minimum price to each of the entities participating in the auction such that each of the entities participating in the auction is subject to meeting the determined uniform auction-wide minimum price.
5 more elements
Dependencies are inferred from the claim text.