Multiple Door Display Merchandiser With Lighting Enhancement

A refrigerated merchandiser having an improved lighting system for illuminating an interior product display space within said merchandiser, said refrigerated merchandiser comprising:

• a refrigerated cabinet defining the interior display space bounded by a top, a base, a surrounding side wall structure including a plurality of insulated side walls extending between said top and said base, and an opening in the surrounding side wall structure through which the interior product display space may be accessed, the access opening bounded by a first vertically extending side and a second vertically extending side being opposite said first side;
• a door assembly covering the access opening, said door assembly including a plurality of doors, each door having a transparent viewing area through which at least a portion of the interior product display space can be viewed, each door being selectively positionable between a first position in which it closes the access opening to access to the interior product display space and a second position in which it opens the access opening to access to the interior product display space;
• a vertically extending lamp disposed behind the door assembly intermediate the first side and the second side of the access opening, said lamp for emitting light into the display space;
• a first reflector disposed along the first side of said access opening, said first reflector adapted to direct at least portion of the light emitted from said lamp into the display space;
• and
• a second reflector disposed along the second side of said access opening, said second reflector adapted to direct at least a portion of the light emitted from said lamp into the display space.