System and method providing customer incentive to purchase fuel at a store

A computer-implemented method of providing an incentive for a customer to purchase fuel at any one of a plurality of affiliated stores, said method comprising the steps of:

• networking the plurality of affiliated stores with a central database;
• recording in the database, a customer identifier each time a customer purchases fuel at one of the affiliated stores;
• determining whether the customer has purchased a threshold quantity of fuel at the affiliated stores a threshold number of times;
• and
• providing the customer with a reward upon determining that the customer has purchased the threshold quantity of fuel at the affiliated stores the threshold number of times.

A system for providing an incentive for a customer to purchase fuel at a store, said system comprising:

• means for determining that the customer purchased a threshold quantity of fuel during an initial fueling transaction;
• and
• means for issuing a reward to the customer in response to determining that the customer purchased the threshold quantity of fuel, wherein the reward is selected from a group consisting of:
• a rebate of a portion of the total purchase price of the fuel;
• a free or reduced price non-fuel product in the store;
• a free or reduced price carwash;
• and
• a free or reduced price product or service provided by a merchant associated with the store through a cross-marketing agreement.