Listing generation utilizing catalog information
AssigneeeBay Inc.
InventorsDavid Gausebeck, Kuo-Yee Richard Lee, Brian Andrew Phillips, Vishwanath Shastry, Katherine Woo
Life of this patent
Estimating the term…
Abstract
This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing.
Claims21
A method comprising:
- receiving, by an online publication system, a product catalog;
- accessing, by the online publication system, a merchant profile;
- and
- using the product catalog and the merchant profile to develop advertising data.
A computer-readable medium including instructions that, when performed by a computer in an online publication system, cause the computer to:
- receive a product catalog;
- access a merchant profile;
- and
- use the product catalog and the merchant profile to develop advertising data.
A network-based publication system, comprising:
- at least one server;
- a first database, communicatively coupled to the server, adapted to store a merchant profile;
- a second database, communicatively coupled to the server, adapted to store a sales history;
- and
- a third database, communicatively coupled to the server, adapted to store an advertising history;
- wherein the server is adapted to receive a product catalog, access a merchant profile, and use the product catalog and the merchant profile to develop advertising data.
A method comprising:
- means for receiving a product catalog;
- means for accessing a merchant profile;
- and
- means for using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes an advertising campaign, a marketplace listing, or a store listing.
Dependencies are inferred from the claim text.