Advertisement Selection For Peer-To-Peer Collaboration
OwnerCuneyt Ozveren, Ulas Kirazciinventors
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Abstract
A system and method for advertisement selection. The system includes a client and an advertisement selection application. The client is capable of accessing content objects over the internet. The advertisement selection application is coupled to the client and configured to maintain at least a partial copy of advertisements. The advertisement selection application is also configured to classify the advertisements and to generate an object vector for each advertisement. The advertisement selection application is also configured to update a user interest profile in response to positive and negative feedback, and to display advertisements according to the user interest profile.
Claims15
A system for advertisement selection, the system comprising:
- a client capable of accessing content objects over the internet;
- an advertisement selection application coupled to the client, the advertisement selection application to maintain at least a partial copy of advertisements;
- wherein the advertisement selection application is further configured to classify the advertisements and to generate an object vector for each advertisement;
- and
- wherein the advertisement selection application is further configured to update a user interest profile in response to positive and negative feedback, and to display advertisements according to the user interest profile.
A computer program product comprising a computer useable storage medium to store a computer readable program that, when executed on a computer, causes the computer to perform operations for advertisement selection, the operations comprising:
- access content objects over the internet;
- maintain at least a partial copy of advertisements;
- classify the advertisements and generate an object vector for each advertisement;
- and
- update a user interest profile in response to positive and negative feedback, and display advertisements according to the user interest profile.
A method for advertisement selection, the method comprising:
- accessing content objects over the internet;
- maintaining at least a partial copy of advertisements;
- classifying the advertisements and generating an object vector for each advertisement;
- and
- updating a user interest profile in response to positive and negative feedback, and displaying advertisements according to the user interest profile.
Dependencies are inferred from the claim text.