METHOD FOR PLANNING AND CREATING OPTIMISED CIRCUITS FOR OUTDOOR ADVERTISING MEDIA, wherein said Process for Planning and Creating Optimised Circuits for Outdoor Advertising Media comprises at least:
- a first stage of planning, which comprises defining a set of initial parameters which comprises at least the following initial parameters:
- total number of optimised circuits to create,
- selecting candidate advertising media to be assigned to at least one of said optimised circuits to create, and
- defining a set of evaluation criteria for candidate advertising media for each optimised circuit to create which permits establishing own optimisation objectives for each circuit, said set of evaluation criteria comprising at least:
- one evaluation criterion for audience level of the advertising medium and one evaluation criterion for proximity of that advertising medium to a defined required location, with an optimisation objective being definable for each evaluation criterion, selected from among:
- maximisation, minimisation and belonging to a defined range;
- a second stage of evaluating candidate advertising media, which comprises quantifying degrees of compliance of each of the candidate advertising media, in line with a set of evaluation criteria defined for a particular optimised circuit to create;
- a third stage of selecting candidate advertising media- and assigning selected advertising media, which comprises:
- selecting the candidate advertising media with the greatest degree of compliance with the set of evaluation criteria defined for said particular optimised circuit to create, with a number of selected advertising media being simultaneously obtained no less than a limit number for simultaneous selection of candidate advertising media between 1 and a number equal to the number of candidate advertising media;
- and
- assigning said selected advertising media to said particular optimised circuit to create;
- a fourth stage of determining the optimised circuit to be considered by the second and third stages, said fourth stage consisting of choosing a new optimised circuit to create, selected sequentially and rotationally from among the total number of optimised circuits to create, allowing the possibility of repeated choice of a given first optimised circuit following the choice of the last optimised circuit out of the total number of optimised circuits;
- with a new optimised circuit to create being chosen each time the fourth stage is executed;
- a fifth stage of verifying detention conditions for assignments of advertising media to optimised circuits, which consists of verifying compliance with a set of detention conditions for assignments comprising at least one detention condition due to the absence of candidate advertising media on account of all candidate advertising media having already been assigned;
- and
- a sixth stage of presenting results, provided with means of presenting a set of results which comprise at least:
- a list of the optimised circuits created, and
- a breakdown of the advertising media assigned to each of said created circuits on an optimised basis due to having advertising media assigned which maximise the degree of compliance with the set of evaluation criteria defined for each of the optimised circuits;
- where said Process for Planning and Creating Optimised Circuits for Outdoor Advertising Media comprises:
- executing the first stage, in an initial phase;
- sequentially and repetitively executing the second, third, fourth and fifth stages, in an intermediate phase following the initial phase;
- the selected advertising media being assigned to the optimised circuit to create determined by the fourth stage in each repetition;
- said intermediate execution being detained when the fifth stage verifies compliance with at least one of the detention conditions for assignments;
- and
- executing the sixth stage, in a final phase following the intermediate phase.