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US 2007/0217769 A1Published application
Method and kit for conducting marketing research using dvd technology
AssigneeIpsos Asi, Inc.
InventorsChristian Super, Michael Larson, Robert Soullier, James Bird
Life of this patent
Estimating the term…
Abstract
A method and a kit for conducting marketing research in which respondents evaluate a program and commercials using DVD technology.
Claims20
A method of conducting marketing research using DVD technology, the steps comprising:
- recruiting respondents to participate in market research evaluation of a program and entering a prize drawing;
- sending a package to each of the recruited respondents, said package including a DVD containing a program and commercials to be evaluated and at least one user date to access said program and said commercials on said DVD, said package further including instructions for respondents to read and prize drawing books to filled out by said respondents;
- viewing said program in said DVD by accessing said DVD with said at least one user date by said respondent in one sitting;
- calling each said respondent to verify said program was viewed correctly and to ask survey questions to each said respondent;
- filling out program evaluations by said respondent;
- and
- mailing back said DVD and filled out prize books.
4 more elements
The method according to claim 4, wherein said program includes said television show and commercials embedded within said television show.
A kit for conducting marketing research using DVD technology, comprising:
- a solicitation program of respondents for participation in market research evaluation of a program and entering a prize drawing, said solicitation program including recruiting said respondents for participation by telephone;
- a package sent to each of the recruited respondents, said package including a DVD containing a program and commercials to be evaluated and at least one user date to access said program and said commercials on said DVD, said package further including instructions for respondents to read and prize drawing books to filled out by said respondents;
- said program in said DVD being viewed by accessing said DVD with said at least one user date by said respondent in one sitting;
- each said respondent being contacted to verify said program was viewed correctly and to ask survey questions to each said respondent;
- program evaluations to be filled out by each said respondent;
- and
- a return envelope for mailing back said DVD and filled out prize books.
4 more elements
Dependencies are inferred from the claim text.