Method of providing a personalized broadcast service

A method of providing a personalized broadcast service, characterized in that the method includes steps of:

• (a) arranging for a content provider (40) to be coupled in communication with one or more user devices (30) and a broadcast service (50), the one or more user devices (30) being operable to present personalized programme content to their respective one or more users (20);
• (b) receiving at the broadcast service (50) user profile information (100) from the one or more users (20);
• (c) receiving at the broadcast service (50) programme content indicative data (110) from the content provider (40);
• (d) providing to the one or more devices (30) an a priori recording schedule (130) derived from at least one of the profile information (100) and the programme content indicative data (110);
• (e) receiving programme content (140, 150, 160) at the broadcast service and the one or more user devices (30) and recording said received programme content at the one or more user devices (30);
• (f) analyzing the received programme content at the broadcast service (50) to generate an a posteriori selection schedule (200);
• (g) receiving the a posteriori selection schedule (200) at the one or more user devices (30) and processing the programme content recorded at the one or more user devices (30) pursuant to the a posteriori selection schedule (200) to generate the personalized programme content for presentation to the one or more users (20).