System and method for providing advertising and content in a distributed internet access environment

A computer program product comprising:

• a computer readable medium;
• and
• program instructions on the computer readable medium that when executed by a processing device provides the functions of:
• enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;
• receiving a request for retrieval of a first content from the network;
• retrieving the first content from the network and providing the first content from the gateway access system as proxied content;
• and
• transmitting, as a response to the request, an output, which includes the proxied content and a second content, wherein the second content is content provided by the gateway access system, for output in a persistent manner at the PCD.

In a network environment having, a system comprising:

• a processor that executed program instructions;
• a memory coupled to the processor and within which said program instructions may be stored;
• means for interconnecting the system to a second computing device within the distributed network environment;
• means for enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;
• means for receiving a request for retrieval of a first content from the network;
• means for retrieving the first content from the network and providing the first content from the gateway access system as proxied content;
• and
• means for transmitting, as a response to the request, an output, which includes the proxied content and a second content, wherein the second content is content provided by the gateway access system, for output in a persistent manner at the PCD.