Advertising based on location behavior
OwnerAmir Kleinstern, Ruby Saltoninventors
Life of this patent
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Abstract
Advertising communication system and method, comprising a computer-based server running a server application, a plurality of positioning electronic devices communicating to the server application information regarding location and time, a database residing on the server, the database comprising a plurality of subscribers' entries, each entry comprising information regarding locations and times of presence in said locations, means for defining and communicating to the server application advertising campaign requirements, means for retrieving from the database a target audience for the advertising campaign, based on location-related behavior of the subscribers and the campaign requirements and means for implementing said advertising campaign.
Claims15
Advertising communication system comprising:
- a computer-based server, said server running a server-application of said advertising communication system;
- a plurality of positioning electronic devices communicating to said server-application information regarding location and time;
- a database residing on said server, said database comprising a plurality of subscribers' entries, each entry comprising information regarding locations and times of presence in said locations;
- means for defining and communicating to said server-application advertising campaign requirements;
- means for retrieving from said database a target audience for said advertising campaign, based on location-related behavior of said subscribers and said campaign requirements;
- and
- means for implementing said advertising campaign.
An advertising method, comprising the steps of:
- creating a database comprising subscribers' entries, each entry comprising information regarding locations visited by the subscriber and times of said visits;
- defining an advertising campaign requirements;
- selecting a target audience for said advertising campaign from among said subscribers, based on said database information and said campaign requirements;
- and
- implementing said advertising campaign.
A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, will cause the computer to perform the method comprising the steps of:
- creating a database comprising subscribers' entries, each entry comprising information regarding locations visited by the subscriber and times of said visits;
- defining an advertising campaign requirements;
- selecting a target audience for said advertising campaign from among said subscribers, based on said database information and said campaign requirements;
- and
- implementing said advertising campaign.
Dependencies are inferred from the claim text.